Researcher Database | Faculty of Future Design Department of Media Arts and Design | Youngil Cho |

（Last updated : 2026-07-16 17:45:00）

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Youngil Cho

Department / Course Hokkaido University of Science Faculty of Future Design Department of Media Arts and Design

Job Professor

Main Subject
Advanced SeminarⅠin Media Design・Experience Design・Creative Direction Creative Direction Ⅱ・Creative Direction III・Game ProductionⅠ/II・Data mining・Design science


A Study on the Proposal and Verification of an "Experience Value Evaluation Model" in Virtual Spaces VR/MR, also known as "Virtual Reality/Mixed Reality," refers to systems that allow users to experience non-existent objects or environments using their five senses. Recently, these technologies have found applications beyond gaming, including educational content and VR content for children with autism. Our research lab explores the potential of VR/MR technology from the perspective of sensory information, aiming to understand the characteristics of impression evaluation through interactions with spatial elements. Through collaborative projects, we are also exploring new possibilities for media.


While working as a graphic designer, I felt that scientific analytical skills were crucial for achieving better design, which led me to develop an interest in cognitive psychology. As a result, I moved to Japan and earned a Ph.D. in the field of Affective Brain Cognition from Tsukuba University Graduate School. Recently, I have been conducting research related to VR/MR/XR (Virtual Reality, Mixed Reality, and Augmented Reality) with a focus on human cognitive characteristics. I am also involved in research and lectures on design elements that appeal to users' sensitivities and on providing interactive experiences. Moving forward, I plan to leverage my past experiences, engage in various regional projects, and continue taking on new challenges.

Academic background
2011/03 Degree Acquisition	Graduate School, Division of Human Science University of Tsukuba
2007/07 Degree Acquisition	Graduate School, Division of Human Science University of Tsukuba

Research activities
2010/04/01 ～ 2020/03/31	Associate Professor
2020/04/01 ～ 2023/03/31	Professor

Book and thesis
Papers	Cultural Differences Between Thailand and Japan in the Sense of Vitality Elicited by Perception of Motion and Their Impact on Nonverbal Communication Japan Society of Kansei Engineering (Co-authored) 2026/07/09
Papers	THE INFLUENCE OF CULTURAL DIFFERENCES IN MOTION FOR ENHANCING NONVERBAL COMMUNICATION E&PDE2024,pp.467-472 (Co-authored) 2024/09
Papers	Design for Expanding Interaction and Cognitive Enhancement in Virtual Reality (Sole-authored) 2023/10
Papers	A Study on the Sense of Being Alive Expressed in Motion (Co-authored) 2023/10
Papers	A Study on Finding the Concept of Seimeikan : Text analysis and the experiment of expressing a sense of being alive through motion (Co-authored) 2022/09
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